Raising Cain

Herman Cain’s sexual harassment scandal -- well, maybe it’s not a scandal yet as we do not know what happened -- is golden fodder for employment lawyers.

What actions define sexual harassment? How has it changed in the past twenty years, since the Clarence Thomas-Anita Hill bout that gripped the nation in the Fall of 1991? How extensive should a non-disclosure agreement be?

Law firms with a support system that includes a marketing department need to take advantage of a news cycle that no longer lasts 24 hours, but 24 minutes. If the Cain story has legs, and it looks like it does for at least a couple of days, go forth and promote your employment lawyers to the media -- traditional, social, digital. That we do not know the specifics of the Cain story works to your advantage because the possibilities of talking points increase.