Navigating the New Economy

Improvise! Adapt! Overcome!

by David Krell
david@davidkrell.com

Yesterday, I attended a three-hour panel discussion at the New York State Bar Association’s Annual Conference --
Navigating the New Economy.

It reminded me of Heartbreak Ridge, a 1986 movie. In the movie, Clint Eastwood plays a Marine Gunnery Sergeant who constantly orders the young marines in his command -- Improvise! Adapt! Overcome!

Those are the watchwords for the new economy. Whether you’re a lawyer, doctor, or Indian Chief. Whether you’re a butcher, baker, or candlestick maker.

So, I took stock of 2009 -- accomplishments and missed goals. Often, the reason for the latter is not a lack of quality in our skill set, but a lack of clarity in our communicating our value to potential employers.

With that in mind, I set out to redefine my own message, brand, and value. The result is a new home page with a new definition of what I offer to a prospective employer for a job or freelance project.

Writing is my passion. Indeed, it has been the common thread through my career and extracurricular endeavors.

To communicate that passion and the consequent value that I will bring to an employer required a tag line that is definitive, descriptive, and memorable. Meet
David Krell, Esq. a.k.a. The Writing Guy.

Additionally, I renamed my blog
Quills & Keyboards to capture the universality of writing, no matter the technology used to convey the message.

Improvise! Adapt! Overcome!

Indeed.