INTA Press Reception
May 24, 2010
by David Krell
david@davidkrell.com
A great INTA press reception. I saw my old friend Phil Cox from Global Law Marketing. He gave me a wide smile and a big hello. At INTA, you meet people one year and the next year, they greet you like long-lost friends! Case in point, I met Phil at last year’s Annual Meeting.
I had a chance to chat with Jessica Tuquero, INTA’s Communications Director and Jim Bush, Editor of INTA Bulletin and Web Content. And I caught a glimpse of Alan Drewsen, INTA’s Executive Director.
Between the appetizers, I met Rodrigo Lanuza, Associate Director of MiPatente magazine. It’s an intellectual property magazine for Mexican businesses. Networking works if you work it -- I may have an article published in the September issue! Stay tuned!
david@davidkrell.com
A great INTA press reception. I saw my old friend Phil Cox from Global Law Marketing. He gave me a wide smile and a big hello. At INTA, you meet people one year and the next year, they greet you like long-lost friends! Case in point, I met Phil at last year’s Annual Meeting.
I had a chance to chat with Jessica Tuquero, INTA’s Communications Director and Jim Bush, Editor of INTA Bulletin and Web Content. And I caught a glimpse of Alan Drewsen, INTA’s Executive Director.
Between the appetizers, I met Rodrigo Lanuza, Associate Director of MiPatente magazine. It’s an intellectual property magazine for Mexican businesses. Networking works if you work it -- I may have an article published in the September issue! Stay tuned!
Law Firms and Linked In
October 21, 2009
by David Krell
david@davidkrell.com
Phil Cox founded Global Law Marketing to bring his marketing expertise to law firms that want to increase their presence in the highly competitive legal marketplace. Incorporating the law firm’s brand into an online marketing strategy can be tricky, but it can also be lucrative.
Generally, a law firm does not have an online brand. It has the web site. I want to change that because distinguishing your service goes beyond the web site. The biggest challenge in advising law firms is getting partners to decide on their goals -- where do they want the firm to go and how do they want the firm to get there? They need to plan for it.
Activity needs to be directed towards growing a client base. Blogs, webinars, and free educational breakfasts will be part of an overall marketing strategy. But the firm’s marketing managers and outside advisors must budget and manage the activity properly.
Planning and executing a marketing strategy are twin challenges that are massive, complex, and necessary for law firms. But the vast, untapped resource of the Internet allows solo practitioners to compete with firms possessing deep war chests for marketing. The marketing strategy remains paramount, no matter the firm’s size, specialty, and coffers.
Law firms are not working with social media, generally speaking. I want to change that. The trick is to brand yourself as an expert within a given area. One option is the creation of a group on LinkedIn around that area. You manage the group and drive the knowledge transfer. You don’t want it to be generic. Rather, you want to create a niche topic for a target group. Blogging is also a good marketing tool if you blog about a specific area of law.
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In the interest of full disclosure, Phil contracted me earlier this year to handle the copywriting for the web site of a Global Law Marketing client -- a prestigious, mid-sized law firm based in Mexico City. For more information on my copywriting and consulting services, contact me. -- David
david@davidkrell.com
Phil Cox founded Global Law Marketing to bring his marketing expertise to law firms that want to increase their presence in the highly competitive legal marketplace. Incorporating the law firm’s brand into an online marketing strategy can be tricky, but it can also be lucrative.
Generally, a law firm does not have an online brand. It has the web site. I want to change that because distinguishing your service goes beyond the web site. The biggest challenge in advising law firms is getting partners to decide on their goals -- where do they want the firm to go and how do they want the firm to get there? They need to plan for it.
Activity needs to be directed towards growing a client base. Blogs, webinars, and free educational breakfasts will be part of an overall marketing strategy. But the firm’s marketing managers and outside advisors must budget and manage the activity properly.
Planning and executing a marketing strategy are twin challenges that are massive, complex, and necessary for law firms. But the vast, untapped resource of the Internet allows solo practitioners to compete with firms possessing deep war chests for marketing. The marketing strategy remains paramount, no matter the firm’s size, specialty, and coffers.
Law firms are not working with social media, generally speaking. I want to change that. The trick is to brand yourself as an expert within a given area. One option is the creation of a group on LinkedIn around that area. You manage the group and drive the knowledge transfer. You don’t want it to be generic. Rather, you want to create a niche topic for a target group. Blogging is also a good marketing tool if you blog about a specific area of law.
--------------------------------------------------------------------------------------------------------------
In the interest of full disclosure, Phil contracted me earlier this year to handle the copywriting for the web site of a Global Law Marketing client -- a prestigious, mid-sized law firm based in Mexico City. For more information on my copywriting and consulting services, contact me. -- David