Roy Export Company Establishment
INTA -- Charlie Chaplin
May 25, 2010
by David Krell
david@davidkrell.com
Today’s INTA Annual Meeting seminar concerning celebrities and trademarks got me thinking. Who was the first celebrity brand?
Perhaps the honor should go to Charlie Chaplin. After all, he created and played the Tramp character in several films. His signature character. His trademark character.
Nearly 100 years after Chaplin broke into the silent film industry, his Little Tramp image continues as a trademark. No longer limited to the silver screen, the Little Tramp’s image is controlled by Bubbles, Inc. and Roy Export Company Establishment.
Can you name another celebrity whose image dates back to 1910 and is still in demand today?
david@davidkrell.com
Today’s INTA Annual Meeting seminar concerning celebrities and trademarks got me thinking. Who was the first celebrity brand?
Perhaps the honor should go to Charlie Chaplin. After all, he created and played the Tramp character in several films. His signature character. His trademark character.
Nearly 100 years after Chaplin broke into the silent film industry, his Little Tramp image continues as a trademark. No longer limited to the silver screen, the Little Tramp’s image is controlled by Bubbles, Inc. and Roy Export Company Establishment.
Can you name another celebrity whose image dates back to 1910 and is still in demand today?