The Maltese Falcon
May 15, 2011
by David Krell
david@davidkrell.com
And so a full moon shines brightly over San Francisco as the INTA Annual Meeting is underway.
At the kickoff reception, I immediately noticed an energy missing from the 2009 Seattle and 2010 Boston meetings. Perhaps the healthier economy is the major factor. Also, approximately 9,000 attendees will be here. That’s quite an increase compared to the last two years. I also enjoyed meeting friends and colleagues on INTA’s stalwart team -- Ralf Mangual and Jessica Tuquero. I also had the opportunity to chat with Alan Drewsen, INTA’s President.
I connected with another old friend and colleague -- not to mention trademark attorney extraordinaire -- Sonja Keith of Classic Media. Sonja oversees the trademark portfolio of Classic’s properties, including The Lone Ranger, Lassie, Richie Rich, Underdog, and Casper the Friendly Ghost. We talked trademarks at the legendary John’s Grill. Detective story buffs will note that John’s Grill is mentioned prominently in Dashiell Hammett’s The Maltese Falcon as Sam Spade’s hangout. I had the Sam Spade Special, a meal described in the book -- Sam Spade went to John's Grill, asked the waiter to hurry his order of chops, baked potato, sliced tomatoes and was smoking a cigarette with his coffee when...
It’s the stuff that a carnivore’s dreams are made of.
david@davidkrell.com
And so a full moon shines brightly over San Francisco as the INTA Annual Meeting is underway.
At the kickoff reception, I immediately noticed an energy missing from the 2009 Seattle and 2010 Boston meetings. Perhaps the healthier economy is the major factor. Also, approximately 9,000 attendees will be here. That’s quite an increase compared to the last two years. I also enjoyed meeting friends and colleagues on INTA’s stalwart team -- Ralf Mangual and Jessica Tuquero. I also had the opportunity to chat with Alan Drewsen, INTA’s President.
I connected with another old friend and colleague -- not to mention trademark attorney extraordinaire -- Sonja Keith of Classic Media. Sonja oversees the trademark portfolio of Classic’s properties, including The Lone Ranger, Lassie, Richie Rich, Underdog, and Casper the Friendly Ghost. We talked trademarks at the legendary John’s Grill. Detective story buffs will note that John’s Grill is mentioned prominently in Dashiell Hammett’s The Maltese Falcon as Sam Spade’s hangout. I had the Sam Spade Special, a meal described in the book -- Sam Spade went to John's Grill, asked the waiter to hurry his order of chops, baked potato, sliced tomatoes and was smoking a cigarette with his coffee when...
It’s the stuff that a carnivore’s dreams are made of.
Looking Back at a Season in Hell
March 04, 2010
by David Krell
david@davidkrell.com
Today marks a milestone for me. One year ago today, I entered the digital universe by creating my own web site and blog. What I once considered a season in hell because of an apocalyptic economy seems profitable in retrospect. Not financially -- two freelance consulting jobs throughout the year. And I’m still looking for a job or projects. But it was profitable in a Rocky Balboa way. In Rocky Balboa, the title character tells his son:
But it ain’t about how hard ya hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done! Now if you know what you’re worth, then go out and get what you’re worth. But ya gotta be willing to take the hits, and not pointing fingers saying you ain’t where you wanna be because of him, or her, or anybody!
Keep moving forward, indeed.
The questions most often asked of me concerning my web site and blog -- How did I do it? Why did I do it?
Simple. I got laid off from my job as a legal conference producer in November 2008. Rebranding myself seemed to be necessary, if not vital. So, I went through my resume to strongly consider the value that I bring to an employer.
At first, the jobs on my resume seemed disparate -- attorney, gubernatorial campaign’s deputy press secretary, television news writer and producer, freelance magazine article writer, media commentator, legal conference producer. I soon realized the common thread is my passion -- writing.
Ok, I identified my passion. I have the skills and experience to adapt my writing to an employer’s or client’s format. But the worst economy since the Great Depression of the 1930’s gave no hint of loosening up during the holiday season.
I faced factual and anecdotal data concerning an apocalyptic economy. Phone calls to friends, contacts, and former colleagues remained unanswered. Watching CNBC gave no hint of daylight in the gloom and doom. Layoffs, fear, and cutbacks were the watchwords of 2009.
I found inspiration in the movie Any Given Sunday when Miami Sharks Head Coach Tony D’Amato (Al Pacino) gives the big speech before the big football game.
We’re in hell right now, gentlemen. Believe me. And we can stay here and get the shit kicked out of us or we can fight our way back into the light. We can climb out of hell. One inch at a time.
I climbed my first inch out of hell by attending the pilot program for Shelly Palmer’s Get Digital seminar at the National Academy of Television Arts & Sciences. I learned the importance of becoming digital savvy, owning a Blackberry, and rebranding myself in a fiercely competitive economy steeped largely in digital technology.
Get Digital inspired me to go further on a digital journey. I took a 2-hour web site design course for novices at Tekserve, an authorized Macintosh/Apple computer retailer and repairer located on 23rd Street in Manhattan. After the course, I bought the RapidWeaver web site design program. Being technologically challenged, I forced myself to read the manual again...and again...and again. Within two weeks, I learned how to design my own web sites and blogs.
I attended the International Trademark Association Annual Meeting in Seattle where I met a law firm marketer. A couple of weeks after the conference, he hired me to write the copy for one of his clients, a prominent law firm based in Mexico City.
I also met an editor from the Latin American intellectual property magazine Marcasur. She requested that I write an article about my passion -- writing. My article Your Writing Is Your Trademark appeared in the July - September 2009 issue. I’m also moderating a writing workshop at the INTA Annual Meeting in May 2010.
I lobbied the New York State Bar Association’s Entertainment, Arts, and Sports Law Journal for a regular column focusing on important deals, people, and events from historical and legal perspectives. Result: Krell’s Korner was born. The first column was published in the Fall-Winter 2009 issue. It concerned the deal between ABC and Walt Disney that allowed the animator to build Disneyland.
In November, a former colleague hired me to conduct legal and historical research concerning one of his company’s well-known entertainment characters. The research culminated in a massive report that left no stone unturned concerning the character’s business and legal history.
I attended the New York State Bar Association’s Annual Conference where a panel discussion concerning the new economy persuaded me to further my rebranding as a communications expert. Result: The Writing Guy™ communications was born.
I reconnected with a friend who hired me to consult on a trademark issue for one of her clients, a designer of games and applications for the iPhone.
I lobbied my alma mater, Villanova Law School, to host my CLE legal writing workshop for alumni. Stop Writing Like A Lawyer!™ will take place on April 7th.
Throughout, I wrote more than 70 blog entries about writing and communications. I created a second web site called Our Television Heritage™that houses my blog and articles regarding television history.
Last night, the last night of my first year as a digital savvy attorney/writer/blogger, I attended a panel discussion hosted by the City Bar Association of New York -- Using Your Law Degree for Something Other Than Practicing Law: Exploring Non-Legal Roles Within Law Firms. The panelists believe that the economy is showing signs of loosening regarding hiring law firm marketers with legal backgrounds and outside writing consultants.
I certainly hope so.
david@davidkrell.com
Today marks a milestone for me. One year ago today, I entered the digital universe by creating my own web site and blog. What I once considered a season in hell because of an apocalyptic economy seems profitable in retrospect. Not financially -- two freelance consulting jobs throughout the year. And I’m still looking for a job or projects. But it was profitable in a Rocky Balboa way. In Rocky Balboa, the title character tells his son:
But it ain’t about how hard ya hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done! Now if you know what you’re worth, then go out and get what you’re worth. But ya gotta be willing to take the hits, and not pointing fingers saying you ain’t where you wanna be because of him, or her, or anybody!
Keep moving forward, indeed.
The questions most often asked of me concerning my web site and blog -- How did I do it? Why did I do it?
Simple. I got laid off from my job as a legal conference producer in November 2008. Rebranding myself seemed to be necessary, if not vital. So, I went through my resume to strongly consider the value that I bring to an employer.
At first, the jobs on my resume seemed disparate -- attorney, gubernatorial campaign’s deputy press secretary, television news writer and producer, freelance magazine article writer, media commentator, legal conference producer. I soon realized the common thread is my passion -- writing.
Ok, I identified my passion. I have the skills and experience to adapt my writing to an employer’s or client’s format. But the worst economy since the Great Depression of the 1930’s gave no hint of loosening up during the holiday season.
I faced factual and anecdotal data concerning an apocalyptic economy. Phone calls to friends, contacts, and former colleagues remained unanswered. Watching CNBC gave no hint of daylight in the gloom and doom. Layoffs, fear, and cutbacks were the watchwords of 2009.
I found inspiration in the movie Any Given Sunday when Miami Sharks Head Coach Tony D’Amato (Al Pacino) gives the big speech before the big football game.
We’re in hell right now, gentlemen. Believe me. And we can stay here and get the shit kicked out of us or we can fight our way back into the light. We can climb out of hell. One inch at a time.
I climbed my first inch out of hell by attending the pilot program for Shelly Palmer’s Get Digital seminar at the National Academy of Television Arts & Sciences. I learned the importance of becoming digital savvy, owning a Blackberry, and rebranding myself in a fiercely competitive economy steeped largely in digital technology.
Get Digital inspired me to go further on a digital journey. I took a 2-hour web site design course for novices at Tekserve, an authorized Macintosh/Apple computer retailer and repairer located on 23rd Street in Manhattan. After the course, I bought the RapidWeaver web site design program. Being technologically challenged, I forced myself to read the manual again...and again...and again. Within two weeks, I learned how to design my own web sites and blogs.
I attended the International Trademark Association Annual Meeting in Seattle where I met a law firm marketer. A couple of weeks after the conference, he hired me to write the copy for one of his clients, a prominent law firm based in Mexico City.
I also met an editor from the Latin American intellectual property magazine Marcasur. She requested that I write an article about my passion -- writing. My article Your Writing Is Your Trademark appeared in the July - September 2009 issue. I’m also moderating a writing workshop at the INTA Annual Meeting in May 2010.
I lobbied the New York State Bar Association’s Entertainment, Arts, and Sports Law Journal for a regular column focusing on important deals, people, and events from historical and legal perspectives. Result: Krell’s Korner was born. The first column was published in the Fall-Winter 2009 issue. It concerned the deal between ABC and Walt Disney that allowed the animator to build Disneyland.
In November, a former colleague hired me to conduct legal and historical research concerning one of his company’s well-known entertainment characters. The research culminated in a massive report that left no stone unturned concerning the character’s business and legal history.
I attended the New York State Bar Association’s Annual Conference where a panel discussion concerning the new economy persuaded me to further my rebranding as a communications expert. Result: The Writing Guy™ communications was born.
I reconnected with a friend who hired me to consult on a trademark issue for one of her clients, a designer of games and applications for the iPhone.
I lobbied my alma mater, Villanova Law School, to host my CLE legal writing workshop for alumni. Stop Writing Like A Lawyer!™ will take place on April 7th.
Throughout, I wrote more than 70 blog entries about writing and communications. I created a second web site called Our Television Heritage™that houses my blog and articles regarding television history.
Last night, the last night of my first year as a digital savvy attorney/writer/blogger, I attended a panel discussion hosted by the City Bar Association of New York -- Using Your Law Degree for Something Other Than Practicing Law: Exploring Non-Legal Roles Within Law Firms. The panelists believe that the economy is showing signs of loosening regarding hiring law firm marketers with legal backgrounds and outside writing consultants.
I certainly hope so.
The Power of a Handshake
June 09, 2009
by David Krell
david@davidkrell.com
Social media is a necessity for networking in the digital age.
From microblogging on Twitter to posting on Facebook to making connections on Linked In, social media allows us to exponentially expand our network with a few keystrokes.
Sometimes the old-fashioned way works, too. Nothing replaces face-to-face conversation, handshakes, and body language.
When I attended the International Trademark Association Annual Meeting last month in Seattle, I was part of a group approximately 7500 strong. Like other trade association conferences, the pace is challenging.
From early morning to late night, I created new connections, reinforced existing relationships, and cultivated new business. I met people at workshops, seminars, and after-dinner parties in a continuous loop during the course of a few days.
And the conversations all began with a handshake.
I got an assignment to write an article about legal writing through a chance meeting with an editor from Marcasur, a Latin American intellectual property law magazine. She asked about Write This Way and the conversation ended with the assignment.
I learned about an article in need of an author for The Trademark Reporter, INTA's scholarly journal. Topic -- Trademarks in Virtual Worlds. My discovery came through a conversation with a friend at a Mariners game. My friend is a premier intellectual property litigator and a member of the editorial staff at The Trademark Reporter. I immediately volunteered to write the article about this relatively new phenomenon.
A couple of hours before the Mariners game, I attended a cocktail hour for the media. Since I had an extra ticket in my block of tickets for the game, I invited a law firm marketer whom I met at the cocktail hour. He and I are having lunch today to discuss a potential web site copywriting project involving one of his international intellectual property law firm clients.
At the same cocktail hour, I met a British legal journalist who later agreed to be a member of the writing workshop I will moderate at the INTA 2010 Annual Meeting in Boston.
I also connected with an already existing contact who graciously arranged to send the materials for the Write This Way CLE workshops to the decision makers at her downtown Manhattan law firm. Getting in front of the decision makers is the first step to creating new business. To be fair, our conversation in Seattle took place via E-Mail, however, we first met a couple of years ago at a legal seminar -- not by following each other on Twitter, friending each other on Facebook, or joining each other's network on Linked In.
To be sure, those actions have a definite place in networking. One ignores social media at his or her peril in the digital age.
But don't discount the power of a handshake.
david@davidkrell.com
Social media is a necessity for networking in the digital age.
From microblogging on Twitter to posting on Facebook to making connections on Linked In, social media allows us to exponentially expand our network with a few keystrokes.
Sometimes the old-fashioned way works, too. Nothing replaces face-to-face conversation, handshakes, and body language.
When I attended the International Trademark Association Annual Meeting last month in Seattle, I was part of a group approximately 7500 strong. Like other trade association conferences, the pace is challenging.
From early morning to late night, I created new connections, reinforced existing relationships, and cultivated new business. I met people at workshops, seminars, and after-dinner parties in a continuous loop during the course of a few days.
And the conversations all began with a handshake.
I got an assignment to write an article about legal writing through a chance meeting with an editor from Marcasur, a Latin American intellectual property law magazine. She asked about Write This Way and the conversation ended with the assignment.
I learned about an article in need of an author for The Trademark Reporter, INTA's scholarly journal. Topic -- Trademarks in Virtual Worlds. My discovery came through a conversation with a friend at a Mariners game. My friend is a premier intellectual property litigator and a member of the editorial staff at The Trademark Reporter. I immediately volunteered to write the article about this relatively new phenomenon.
A couple of hours before the Mariners game, I attended a cocktail hour for the media. Since I had an extra ticket in my block of tickets for the game, I invited a law firm marketer whom I met at the cocktail hour. He and I are having lunch today to discuss a potential web site copywriting project involving one of his international intellectual property law firm clients.
At the same cocktail hour, I met a British legal journalist who later agreed to be a member of the writing workshop I will moderate at the INTA 2010 Annual Meeting in Boston.
I also connected with an already existing contact who graciously arranged to send the materials for the Write This Way CLE workshops to the decision makers at her downtown Manhattan law firm. Getting in front of the decision makers is the first step to creating new business. To be fair, our conversation in Seattle took place via E-Mail, however, we first met a couple of years ago at a legal seminar -- not by following each other on Twitter, friending each other on Facebook, or joining each other's network on Linked In.
To be sure, those actions have a definite place in networking. One ignores social media at his or her peril in the digital age.
But don't discount the power of a handshake.
The Technology Curve
May 20, 2009
by David Krell
david@davidkrell.com
This morning, I posted a blog entry entitled Don't Tell Me, Show Me. The entry concerns the power of technology.
Walking over to the Washington State Convention & Trade Center for the last day of the INTA 2009 Annual Meeting in Seattle, I realized that a brief corollary merits attention.
Technology increases, expands, and democratizes access to information -- how we receive it, distribute it, and store it. The ever-expanding spectral curve of access is tremendous. The dangers, however, are sometimes ignored, dismissed, or outright rejected.
A curve's not a curve without a downside, declared Machiavellian advertising legend Miles Drentell in the 1980's-90's yuppie drama thritysomething.
Miles' quote applies in this digital era of instant communications.
We post items about everyday occurrences on Facebook -- what we're thinking, what we're doing, where we're going. And photos complement our statements.
We post our thoughts in briefer form on Twitter. This micro-blog restricts us to 140 characters or less.
And we post our views, recounts of experiences, and opinions on blogs in whatever length we wish.
The danger is that we spend so much time writing about our lives at the expense of living our lives.
Summer is fast approaching. It's an opportunity to enjoy the weather, disconnect from the Blackberry or iPhone for a few hours, and reconnect with friends, family, and colleagues.
Here are my steadfast resolutions for the summer.
Get together with some friends for a baseball game, barbecue, or happy hour without checking E-Mail.
Read a best seller on a Sunday afternoon instead of texting, E-Mailing, or web surfing.
Take a re-energizing walk during lunch hour without talking on the Blackberry or iPhone.
I'm inspired. Thankfully, I can use my Blackberry Curve 8330 between INTA Annual Meeting workshops to find the Mets schedule, learn about this month's best selling novels, and research potential walk routes with GPS.
david@davidkrell.com
This morning, I posted a blog entry entitled Don't Tell Me, Show Me. The entry concerns the power of technology.
Walking over to the Washington State Convention & Trade Center for the last day of the INTA 2009 Annual Meeting in Seattle, I realized that a brief corollary merits attention.
Technology increases, expands, and democratizes access to information -- how we receive it, distribute it, and store it. The ever-expanding spectral curve of access is tremendous. The dangers, however, are sometimes ignored, dismissed, or outright rejected.
A curve's not a curve without a downside, declared Machiavellian advertising legend Miles Drentell in the 1980's-90's yuppie drama thritysomething.
Miles' quote applies in this digital era of instant communications.
We post items about everyday occurrences on Facebook -- what we're thinking, what we're doing, where we're going. And photos complement our statements.
We post our thoughts in briefer form on Twitter. This micro-blog restricts us to 140 characters or less.
And we post our views, recounts of experiences, and opinions on blogs in whatever length we wish.
The danger is that we spend so much time writing about our lives at the expense of living our lives.
Summer is fast approaching. It's an opportunity to enjoy the weather, disconnect from the Blackberry or iPhone for a few hours, and reconnect with friends, family, and colleagues.
Here are my steadfast resolutions for the summer.
Get together with some friends for a baseball game, barbecue, or happy hour without checking E-Mail.
Read a best seller on a Sunday afternoon instead of texting, E-Mailing, or web surfing.
Take a re-energizing walk during lunch hour without talking on the Blackberry or iPhone.
I'm inspired. Thankfully, I can use my Blackberry Curve 8330 between INTA Annual Meeting workshops to find the Mets schedule, learn about this month's best selling novels, and research potential walk routes with GPS.