United States Patent & Trademark Office
San Francisco
May 15, 2011
by David Krell
david@davidkrell.com
Greetings from San Francisco!
The INTA Annual Meeting is kicking off imminently. Yours truly will be blogging throughout the conference. It’s a pretty simple formula. Workshops. Networking. Parties. And about 8,000 of your peers and, hopefully, soon-to-be colleagues, clients, and friends in the trademark arena.
I’ll head to the Moscone Center fairly shortly to get a jump on things.
I hope I run into some folks from Disney. The House of Mouse recently applied to register “Seal Team Six” with the United States Patent & Trademark Office in the wake of the successful mission to storm Osama bin Laden’s compound. Is there a movie in the works? A video game?
david@davidkrell.com
Greetings from San Francisco!
The INTA Annual Meeting is kicking off imminently. Yours truly will be blogging throughout the conference. It’s a pretty simple formula. Workshops. Networking. Parties. And about 8,000 of your peers and, hopefully, soon-to-be colleagues, clients, and friends in the trademark arena.
I’ll head to the Moscone Center fairly shortly to get a jump on things.
I hope I run into some folks from Disney. The House of Mouse recently applied to register “Seal Team Six” with the United States Patent & Trademark Office in the wake of the successful mission to storm Osama bin Laden’s compound. Is there a movie in the works? A video game?
Sun-Tzu and Law Firm Blogs
November 09, 2010
by David Krell
david@davidkrell.com
Should my law firm have a blog?
Lawyers frequently ask me this question. The answer really depends on one factor – why do you think your firm needs a blog?
If your ten biggest competitors have blogs concerning a specific area, for example, pharmaceutical patent law, your marketing team is likely thinking of creating a blog to emphasize attention about your firm’s expertise in that area as well.
The marketing team must, however, consider the quality and quantity of the competition’s blogs. Will your firm be able to break through the noise, clutter, and obstacles of the blogosphere?
Perhaps there’s a sub-topic in the area that is not fully explored by the competition. A trademark blog, for example, could focus exclusively on the United States Patent & Trademark Office’s decisions and regulations. In the alternative, it could cover legal issues related to counterfeit goods. A so-called ‘specific’ area has many sub-areas that your firm could explore, depending on the expertise you want to publicize.
Sun-Tzu, the great military strategist, declared, If you know others and know yourself, you will not be imperiled in a hundred battles.
Law firm marketing parallels Sun-Tzu’s statement. The developing area of law firm marketing reflects a constant battle against the competition to gain attention of potential clients. Law firm marketers have many arrows in their quiver these days to promote the expertise, guidance, and counsel of their respective firms – Email newsletters, Facebook, Twitter, Web sites, conferences, law reviews, law journals, podcasts, articles, and, of course, blogs.
Know your firm’s areas of expertise and know the competition’s areas just as well before you consider creating or expanding your firm’s presence in the blogosphere.
david@davidkrell.com
Should my law firm have a blog?
Lawyers frequently ask me this question. The answer really depends on one factor – why do you think your firm needs a blog?
If your ten biggest competitors have blogs concerning a specific area, for example, pharmaceutical patent law, your marketing team is likely thinking of creating a blog to emphasize attention about your firm’s expertise in that area as well.
The marketing team must, however, consider the quality and quantity of the competition’s blogs. Will your firm be able to break through the noise, clutter, and obstacles of the blogosphere?
Perhaps there’s a sub-topic in the area that is not fully explored by the competition. A trademark blog, for example, could focus exclusively on the United States Patent & Trademark Office’s decisions and regulations. In the alternative, it could cover legal issues related to counterfeit goods. A so-called ‘specific’ area has many sub-areas that your firm could explore, depending on the expertise you want to publicize.
Sun-Tzu, the great military strategist, declared, If you know others and know yourself, you will not be imperiled in a hundred battles.
Law firm marketing parallels Sun-Tzu’s statement. The developing area of law firm marketing reflects a constant battle against the competition to gain attention of potential clients. Law firm marketers have many arrows in their quiver these days to promote the expertise, guidance, and counsel of their respective firms – Email newsletters, Facebook, Twitter, Web sites, conferences, law reviews, law journals, podcasts, articles, and, of course, blogs.
Know your firm’s areas of expertise and know the competition’s areas just as well before you consider creating or expanding your firm’s presence in the blogosphere.
INTA -- For Adults Only
May 25, 2010
by David Krell
david@davidkrell.com
Alcohol. Sex. Gambling. Oh my!
I just finished the For Adults Only breakout session at the INTA Annual Meeting. We learned about the New York Stock Exchange’s lawsuit concerning New York Slot Exchange. We learned about the Miami Dolphins taking action and then resolving a dispute concerning the Dancing Dolphins slot machine. And we learned about Playboy’s worldwide presence as an intellectual property owner and icon.
Anamaria Cashman of Playboy gave us a review of Playboy’s history, intellectual property and otherwise. For the fashion crowd, Playboy received the first trademark registration for a costume -- the Playboy bunny costume -- at the United States Patent & Trademark Office on January 7, 1964.
david@davidkrell.com
Alcohol. Sex. Gambling. Oh my!
I just finished the For Adults Only breakout session at the INTA Annual Meeting. We learned about the New York Stock Exchange’s lawsuit concerning New York Slot Exchange. We learned about the Miami Dolphins taking action and then resolving a dispute concerning the Dancing Dolphins slot machine. And we learned about Playboy’s worldwide presence as an intellectual property owner and icon.
Anamaria Cashman of Playboy gave us a review of Playboy’s history, intellectual property and otherwise. For the fashion crowd, Playboy received the first trademark registration for a costume -- the Playboy bunny costume -- at the United States Patent & Trademark Office on January 7, 1964.