The Technology Curve

by David Krell
david@davidkrell.com

This morning, I posted a blog entry entitled
Don't Tell Me, Show Me. The entry concerns the power of technology.

Walking over to the Washington State Convention & Trade Center for the last day of the INTA 2009 Annual Meeting in Seattle, I realized that a brief corollary merits attention.

Technology increases, expands, and democratizes access to information -- how we receive it, distribute it, and store it. The ever-expanding spectral curve of access is tremendous. The dangers, however, are sometimes ignored, dismissed, or outright rejected.

A curve's not a curve without a downside, declared Machiavellian advertising legend Miles Drentell in the 1980's-90's yuppie drama thritysomething.

Miles' quote applies in this digital era of instant communications.

We post items about everyday occurrences on Facebook -- what we're thinking, what we're doing, where we're going. And photos complement our statements.

We post our thoughts in briefer form on Twitter. This micro-blog restricts us to 140 characters or less.

And we post our views, recounts of experiences, and opinions on blogs in whatever length we wish.

The danger is that we spend so much time writing about our lives at the expense of living our lives.

Summer is fast approaching. It's an opportunity to enjoy the weather, disconnect from the Blackberry or iPhone for a few hours, and reconnect with friends, family, and colleagues.

Here are my steadfast resolutions for the summer.

Get together with some friends for a baseball game, barbecue, or happy hour without checking E-Mail.

Read a best seller on a Sunday afternoon instead of texting, E-Mailing, or web surfing.

Take a re-energizing walk during lunch hour without talking on the Blackberry or iPhone.

I'm inspired. Thankfully, I can use my Blackberry Curve 8330 between INTA Annual Meeting workshops to find the Mets schedule, learn about this month's best selling novels, and research potential walk routes with GPS.

Don't Tell Me, Show Me

by David Krell
david@davidkrell.com

Last night at
The Triple Door, I experienced the real-life power of technology. Having ditched my flip-up cell phone for a Blackberry Curve 8330 less than a week ago, I am still familiarizing myself with this powerful device and enjoying every minute of it.

The power of technology emerged when a fellow INTA Annual Meeting attendee asked me about
Write This Way 2.0.

Rather than launch into my 30-second elevator speech, I took out the Blackberry, used the Browser function to get to my web site, and showed her the
Write This Way 2.0 blog and web site along with my Twitter posts at davidkrell.

You're a good writer! she said.

It's a real-life example of the adage
Don't tell me, show me.

In the old days, back in the beginning of the month, I would have E-Mailed her a link to my web site later in the evening or this morning. Now, instant communications.

The power of technology goes beyond texting, uploading photos, or taking pictures of yourself at Safeco Field and uploading it to your Facebook page.

At the beginning of the year, I sought to learn more about how to harness that power. My new year's resolution was to get over my quasi-phobia of technology and become immersed in the digital culture. I accomplished my goal in three steps.

First, I learned from an expert.

In February, I had the opportunity to take digital guru
Shelly Palmer's Get Digital class. During the span of four hours over two nights, I learned through Shelly's real-life anecdotes how to keep pace with technology or be left behind professionally, socially, and personally.

Second, I learned from an expert.

I took a web site building class for novices at
Tekserve, an authorized Macintosh sales and repair store in Manhattan. The instructor patiently listened to our concerns, answered our questions, and calmed our fears.

He suggested that I buy the RapidWeaver program when I explained my goal -- build two web sites. The first web site would have a blog with a bio page about me and an About Us type of page explaining my business. That's this web site.

The second web site would have a blog, a bio page, and 50-100 long-form articles. That's
Television Archives -- Our Television Heritage.

I can honestly say that the two-hour class did not make me an adept digital guru who can immediately create web sites with ease. But it gave me enough to get started -- How to create a link within your site to another site. How to create a blog. How to download extras from Google Gadgets. For example, the
Churchill Quote of the Day is a gadget provided by Google for web site owners.

Third, I learned from an expert. Initially, I encountered frustration by my lack of knowledge, familiarity, and ease with technology. But I figuratively glued myself to my seat, read the manual several times, and found that continuous trial and error eventually leads to trial and success. However, there comes a point where you have to call in the pros from Dover. When I did hit the proverbial wall, I found a Rapid Weaver expert at
digitaLife Productions who revealed solutions during the course of a two-hour session.

Within two weeks, this web site was born. Because I had already been through the process once, the second web site took significantly less time to build the framework but more time to install the massive amount of content. Several of the articles only existed on hard copies, so the transfer was time-intensive. Six weeks later,
Television Archives -- Our Television Heritage was born.

My embrace of technology continues at the INTA 2009 Annual Meeting. Not an extremely difficult task given the many sessions dedicated to the subject.

Attending
Trademarks in Virtual Worlds inspired a conversation with a friend from The Trademark Reporter. The conversation led to my agreeing to write an article about the subject.

Industry Breakout: On the Internet -- Trademarks and the Web 2.0 gave a real-life example of the challenges in selecting domain names, purchasing keywords, and protecting intellectual property on the web.

And today, I am looking forward to the 11:45 am session
Latest Developments in Internet Law and the Impact of Blogging on Trademarks.