Locker Room Twitter

by David Krell
david@davidkrell.com

Twitter breaks another sports barrier -- the locker room.

Milwaukee Bucks forward Charlie Villanueva posted the following message during the March 15th game against the Boston Celtics.

In da locker room, snuck to post my twitt. We’re playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up.

On the one hand, posting on Twitter, or ‘tweeting,’ can be a great tool in sports marketing.

It attracts younger, tech-savvy fans.

It gives fans access to their favorite players.

It gives teams another medium to publicize games, players, and trades.

On the other hand, posting on Twitter poses a perception problem.

Bucks Coach Scott Skiles did not like the image projected by a player using Twitter in the locker room.

I think a reasonable person could look at that either way. And I’m a pretty reasonable guy. And so the answer is no, not necessarily. But I also know from the comments I’ve gotten from some people in the game that there could be people who think it’s a sign. We just want to distance ourselves, that’s all.

My personal opinion is, it doesn’t have any place in the locker room. The locker room’s a private place for the players, a sanctuary for the players. But once you walk out of the locker room or whatever, I’m not getting into guys’ personal lives.


By the way, the Bucks beat the Celtics. Villanueva scored 19 points in the game.

It was the highest score on the Bucks.